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EP 109:

EP 109: The Power of Communication – Building Trust Through Authentic Messaging

50:24

min

Q&A Episode

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In This Episode

In this episode of the Coffee Break Podcast, Dr. Renee Thompson sits down with communication expert Kelli Newman, APR, President of Newman & Newman, to explore how communication shapes trust, engagement, and culture within healthcare organizations.

Together, Renee and Kelli break down the difference between brand messaging (what your organization says it stands for) and values messaging (how those values show up in daily behavior). They discuss practical strategies for translating words into authentic experiences, so that what your organization says aligns with what your people actually feel and see every day. Kelli shares how the words leaders choose (and how they live them out) directly influence how employees connect, collaborate, and trust one another.

If you’ve ever wondered how to bring your mission, vision, and values to life, or how to communicate in a way that builds genuine trust, this episode is for you.

About Kelli Newman

Kelli Newman, APR, is President of Newman & Newman, a Houston-based, woman-owned communication strategies firm. For more than 30 years, she’s helped healthcare and nonprofit organizations create authentic brand and values messaging that strengthens culture and builds trust.

She’s also the creator of Experienced Messaging®, a proprietary, trademarked process that helps leaders align what they say with what people experience. Kelli teaches marketing and communication at Rice University’s Leadership Institute for Nonprofit Executives and is an active member of the Ignite Health Network, a coalition of women leaders influencing the future of healthcare.

What You'll Learn
  • Why communication is the cornerstone of trust and engagement
  • The difference between brand messaging and values messaging
  • How to make organizational values tangible and actionable
  • Simple ways to connect your department’s identity with the organization’s mission
  • Why “scripting” doesn’t work and what authentic communication looks like instead
  • How to align messaging, behaviors, and experiences to create a culture of integrity
Links & Resources

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Host & Guest

Dr. Renee Thompson

DNP, RN, FAONL, FAAN · CEO & Founder, HWI

A leading authority on creating healthy work cultures by eliminating bullying and incivility in healthcare, with 31+ years of clinical and executive experience. One of only 30 nurses worldwide to earn the Certified Speaking Professional designation.

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